Glossary

A publisher file that lists who is authorized to sell that domain's inventory. Authorization is not a quality score.

An explicit list of what may serve. On inventory source, an empty allowlist is not "all exchanges." It can compile to no inventory.

A multiplier on the bid when a term matches. Unmatched requests keep the original bid. Not the same list of keys as targeting.

The join between a campaign and a creative. Rotate by adding or pausing associations. The last active association cannot be paused or removed.

Redirect plumbing that attributes a later conversion. It is not an exchange delivery click. A creative can bill clicks and mint zero tokens.

Clicks divided by impressions. On remnant display it mostly measures how clicky the inventory was, not whether a person arrived.

The share of exchange clicks that become a first-party landing visit. Clicks and visits are different meters.

A buyer-site action Adprime Zero can ingest and attribute. Not an exchange click, and not a page view.

Whether a Supply Audit run actually reviewed your delivery. Only covered counts. Zero findings on an incomplete scan is not a clean result.

Cost per acquisition. Spend divided by attributed conversions, or an optimization goal that needs a real conversion event.

Cost per click. A ratio you can compute from spend and clicks, or a pricing mode. On remnant display the click is a weak object.

Cost per thousand impressions. The usual buying unit for remnant display. Not a quality score.

One approved ad. A campaign can rotate several creatives. The image is not the campaign, and it is not the landing page.

A vendor tag attached to a creative on the exchange. HUMAN FraudSensor is vendor 7, add-on 44, $0.05 CPM. Without an add-on, invalid impressions stay zero.

The most a campaign or account may spend in a UTC day. Optional lifetime caps must not be silently rewritten as one day of budget.

Restricting bids by local time of week. It lives on bid modifiers, counted in minutes, and is not in the targeting-key catalog.

A packaged supply path with a deal ID, often a private marketplace or preferred arrangement. Not the open remnant firehose.

A budget-weight object across supply segments. It allocates spend. It does not scale the bid the way a bid modifier does.

The landing URL a creative clicks through to, plus the review of that URL. Separate from creative review.

Banner and similar visual units bought on impressions, often 300x250 on the open exchange. Not search. Not a Meta feed unit.

Demand-side platform. Software that bids on exchanges. Adprime Zero is prepaid agent advertising that buys through its own exchange account, not a self-serve DSP UI.

A marketplace that runs auctions between publishers (or SSPs) and buyers. Inventory source is how we name which exchange a campaign may buy.

A durable prepaid-funding request. The agent gets a hosted URL. The human logs in, reviews the amount, and pays. Credit lands after the provider confirms.

One served ad opportunity you were billed for, at the grain the report defines. Not a viewable impression unless a vendor measured it.

A booked media contract. Adprime Zero first tests do not require one. Prepaid wallet and a daily cap replace the IO for that path.

Impressions a measurement vendor marks invalid. Zero is not "clean" without a vendor tag. Strict rate uses invalid_impressions, not the measurable field.

The exchange or SSP name a campaign may buy. In this product it is an allowlist. Empty is unrestricted, not curated.

The page a click should open. For a test it must repeat the ad promise. A homepage that does every job will hide the result.

The exchange object that holds bidding, budget, and pacing under a campaign. Buyers on Adprime Zero work in campaigns. The line item is compiled.

Model Context Protocol. How Claude, ChatGPT, Cursor, and other agents call Adprime Zero tools from one URL, https://mcp.adprimezero.com/mcp.

Unreserved remnant auctions across SSPs. The default path our public display tests have actually flown.

Spreading a daily budget through the day. On the exchange we buy through it is CPM_PACED plus daily pacing. Lifetime pacing wants an end date.

A specific ad slot on a site or app, identified by an exchange handle and placement id. Most remnant placements we bought did nothing.

Balance you add before a campaign can spend. The account cannot spend past what you funded. Agents request a hosted payment link.

A curated or invitation path to inventory, usually via deal IDs. Not the open remnant auction our first tests buy.

Queries per second. How many bid requests an exchange buying account (a seat) is allowed to see. Targeting does not shrink that intake by itself.

Leftover inventory that was not reserved. Open-exchange display is remnant. It is useful for tests and easy to misread.

A catalog audience key you attach to targeting. Use the returned id, not the display name. Unknown keys are rejected.

How an impression reached the bidder: exchange, publisher, ads.txt class, deal or remnant. There is no single object named supply route.

Eligibility rules for a campaign: geo, environment, inventory source, segments, and related keys. Different from bid modifiers and from QPS filters.

Whether a served impression met a vendor's in-view standard. Zero viewable impressions means nothing is measuring if no tag is on the creative.

A signed POST to your URL when account, creative, campaign, destination, or conversion state changes. Verify X-AdpZero-Signature on the raw body.