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Creative add-on

An exchange-side tag attached to a creative. HUMAN FraudSensor is vendor 7, add-on 44, $0.05 CPM. Without an add-on, invalid impressions stay zero.

Published 2026-09-10 · Search job: Beeswax creative addon FraudSensor

A creative add-on is a vendor tag attached to a creative on the exchange. It is not a dashboard toggle. Until one is attached, invalid_impressions and viewable_impressions return 0 because nothing is measuring.

On this seat, HUMAN FraudSensor is vendor 7. The banner tag is creative add-on 44 at $0.05 CPM. After we attached it to the live test creatives, Beeswax started returning non-zero invalid impressions. Viewability stayed unmeasurable because this add-on is IVT, not a viewability vendor.

IVT shows in Beeswax before it shows in the dashboard is the measurement page. Invalid traffic is the term. Zero invalid impressions with creative_addons: [] is not a quality score.

Related

Measurement
IVT shows in Beeswax before it shows in the dashboard

After HUMAN FraudSensor was attached, invalid impressions stopped being a permanent zero. Neon rollups still do not store those fields. Viewability is still unmeasurable.

Notes
We were measuring nothing and reading zero as fine

Creatives carried empty creative_addons. invalid_impressions and viewable_impressions returned zero because nothing was measuring, not because the traffic was clean.

Glossary
Invalid traffic

Impressions a measurement vendor marks invalid. Zero is not "clean" if no vendor tag is attached. Strict rate uses invalid_impressions, not the measurable field.

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