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Agency, DSP, Google Ads, Meta, and when you still want a trader. Honest scope.
Agency vs agent workflow
An agency runs a brief, a trafficking team, and a weekly readout. An agent runs the public Adprime Zero surface. Different jobs, different cost of a first test.
API-first media buying
Media buying through REST, ztdsp, and MCP on one prepaid account. The dashboard is the same account, not a different product.
Google Ads vs open-exchange display
Search and open-exchange display are different jobs. This page splits the jobs. It does not pretend we are Google Ads experts.
Meta ads vs display tests
Meta buys a social graph and a placement inside Meta apps. Open-exchange display buys remnant banners. Different tests, different meters. We do not pretend to be Meta specialists.
Programmatic ads for startups
What a startup can actually buy on Adprime Zero: prepaid remnant display through dashboard, API, CLI, or MCP. Not a full DSP. Not Google Ads.
Self-serve DSP vs prepaid agent buying
A self-serve DSP is a trafficking UI on a seat. Adprime Zero is prepaid agent advertising on dashboard, API, CLI, and MCP. Honest scope, not a Trade Desk comparison chart.
What you do not need before the first test
No insertion order, no sales call, no retainer. A first Adprime Zero test needs an account, a matching landing page, a creative, and a prepaid funding link.
When you still want a trader
QPS traffic templates, deals, and a custom bidding agent are account-manager and trader work. Adprime Zero will not sell those as a Cursor prompt.