IVT shows in Beeswax before it shows in the dashboard
With HUMAN FraudSensor attached, invalid impressions stopped reading zero. Neon rollups still do not store those fields. Viewability is still unmeasurable.
Invalid impressions are a real field on this seat. They stay zero until a measurement vendor is attached. After we attached one, Beeswax started returning non-zero IVT. The dashboard's Neon rollups still do not store those fields.
Until September 8, 2026, every campaign we had run carried creative_addons: []. invalid_impressions and viewable_impressions were 0 because nothing was measuring. We were measuring nothing and reading zero as fine is that note.
We then attached creative add-on 44, HUMAN FraudSensor Banner tag, vendor 7, at $0.05 CPM, on the ten live test creatives. A live performance_agg pull on 2026-09-09 in the Eastern wall clock this seat requests showed:
- Invalid impressions of 0 on every complete day before attachment (September 3 through 7).
- 22 invalid of 5,671 impressions on September 8 (0.388 percent).
- 51 invalid of 4,174 impressions so far on September 9 (1.222 percent).
Anonymized main-seat brand-name display flights we can cite without naming the advertiser sat at 0.523 percent when acceptable and 1.544 percent when they triggered intervention. September 8 is at the acceptable line. September 9 so far sits between acceptable and intervention. That is a window, not a verdict on remnant as a category.
What still does not exist
Viewability is still unmeasurable. Add-on 44 is an IVT tag, not IAS or DoubleVerify. Viewable Impressions stayed 0 and viewability percent stayed null.
IVT is parsed from Beeswax and is not written into impression_log_rollups. A daily script that only reads Neon will still report IVT as missing. Judge current IVT from a live performance_agg pull, not from the wallet snapshot.
Click-to-page-view is still not the deciding metric on this tag-on. Landings and billed clicks can disagree because they are different event definitions. Do not collapse them.
Attach measurement before you optimize remains the plan page for making this a product default. How to judge display traffic is still IVT plus click-to-page-view, never CTR. We will not call a day "low fraud" from a Neon zero.