Attach measurement before you optimize
HUMAN FraudSensor is vendor 7 on this seat at $0.05 CPM. Creative add-on 44 is the banner tag. Until it is on and fields are non-zero, we will not publish an IVT result.
Published 2026-09-09 · Search job: viewability and IVT tags
Viewability and IVT tags have to be on the creative before you optimize remnant display. HUMAN FraudSensor is vendor 7 on this seat, active, $0.05 CPM. Creative add-on 44 is the banner tag. That is 1 percent of a $5.00 CPM bid. The main adops seat already puts add-on 44 on its banner creatives. We are not discovering a new product. We have not yet attached it to Adprime Zero flights. This page is a plan.
If you searched for a viewability or IVT result from our open-exchange buy, it does not exist yet. As of 2026-09-05 every campaign we had ever run carried creative_addons: [].
What attaching it is for
invalid_impressions and viewable_impressions live on performance_agg, the view we already query. Requesting them today returns 200 and zeros because nothing is measuring. After add-on 44 is on, the same request should return non-zero quality fields. Strict IVT is invalid_impressions / impressions. Do not use measurable_invalid_impressions as the numerator. measurable_invalid_impressions is not the rate.
Until those fields are non-zero on a dated window, we will not publish "low fraud" or "high viewability" from this seat. Concentration, implausible CTR, and click-to-page-view remain the allowed claims, labeled. How to judge display traffic.
What the first judged window has to include
Add-on 44 on the creatives that actually serve. A reporting sync that requests the quality fields and parses label-cased keys. A window long enough to compare against the anonymized main-seat readings we already cite (0.523 percent acceptable, 1.544 percent intervention) without naming those advertisers. A revert: removing the add-on is a normal outcome if the tag breaks delivery.
We will not invent a post-tag IVT number in this file. We will not treat $0.05 CPM as a quality outcome. It is a vendor price.
Clicks, visits, and conversions stay different meters after the tag is on. The tag does not turn billed clicks into people. Clicks, visits, and conversions are different meters.
This file becomes an article when a dated flight has the add-on, the report returns non-zero quality fields, and we still refuse to optimize on CTR.