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GlossaryArticleOperator-judged

DSP

Demand-side platform. Software that bids on exchanges for a buyer. Adprime Zero is prepaid agent advertising that compiles onto a seat. It is not a self-serve DSP UI.

Published 2026-09-09 · Search job: what is a DSP

A DSP (demand-side platform) is software that bids on ad exchanges for advertisers. Traders live in it: line items, deals, lists, planners, frequency, and seat settings.

Adprime Zero uses exchange infrastructure behind the account. That does not make the public product "your DSP." You do not get a full Buzz or Trade Desk console. You get a prepaid account, a dashboard, and API/CLI/MCP tools that create buyer campaigns. We say this in self-serve DSP vs prepaid agent buying so comparison pages stay honest.

Cold buyer pages on this site do not lead with the word DSP. This glossary page does because you searched it. The job you can hire here is a first remnant test without an IO or a sales call, operated by a person or an agent.

If you need the DSP UI itself, you want a seat and a trader, not a Cursor prompt that pretends to be one.

Related

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Self-serve DSP vs prepaid agent buying

A self-serve DSP is a trafficking UI on a seat. Adprime Zero is prepaid agent advertising on dashboard, API, CLI, and MCP. Honest scope, not a Trade Desk comparison chart.

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Programmatic ads for startups

What a startup can actually buy on Adprime Zero: prepaid remnant display through dashboard, API, CLI, or MCP. Not a full DSP. Not Google Ads.

Glossary
Exchange

A marketplace that runs auctions between publishers (or SSPs) and buyers. Inventory source is how we name which exchange a campaign may buy.

Run the next test from chat

Open an account, add prepaid budget, and let an agent create the campaign, rotate creatives, and read the report. No DSP setup, no insertion order, no sales call.

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