DSP
Demand-side platform. Software that bids on exchanges. Adprime Zero is prepaid agent advertising that buys through its own exchange account, not a self-serve DSP UI.
A DSP (demand-side platform) is software that bids on ad exchanges for advertisers. Traders live in it: line items, deals, lists, planners, frequency, and seat settings.
Adprime Zero uses exchange infrastructure behind the account. That does not make the public product "your DSP." You do not get the exchange's own trading console or a Trade Desk login. You get a prepaid account, a dashboard, and API and MCP tools that create buyer campaigns. We say this in self-serve DSP vs prepaid agent buying so comparison pages stay honest.
Most pages on this site do not lead with the word DSP. This one does because it defines the term. The job you can hire here is a first remnant test without an IO or a sales call, operated by a person or an agent.
If you need the DSP UI itself, you want a seat and a trader, not a Cursor prompt that pretends to be one.