Conversion event
A buyer-site action Adprime Zero can ingest and attribute. Not an exchange click, and not a page view.
Published 2026-09-09 · Search job: conversion event advertising
A conversion event is a named action on your site or server: purchase, signup, lead, or a custom kind you create. Adprime Zero ingests it through an official browser snippet or a server postback, then attributes it to a campaign when click or campaign evidence is present.
Buyer-facing truth is Adprime Zero ingest and attribution. An exchange-side event object is an optional mirror, not the dashboard number you should invent around.
Setup order matters. Create the event, store the ingest secret, link the campaign, fire a test, then install the official snippet. Snippets come from the API, MCP, CLI, or dashboard. Do not invent a pixel URL. Do not put an account API key in the page. Browser auth is the event-scoped secret only.
Attribution at MVP is last-click through click tokens or a trusted server campaign id. Conversions, CVR, CPA, and ROAS appear in performance when rollups exist. CPA bidding as a live optimization mode is a separate campaign configuration, not something a pixel turns on by itself.
Clicks, visits, and conversions stay separate columns. See the conversion event checklist.