Set up conversion events
Create a conversion event, install only the snippet the product returns, fire a test, and link the event to the campaign. Never put an API key in a browser tag.
Published 2026-09-09 · Search job: conversion tracking for display ads
Conversion tracking for a display test is a product object: create the event, install the snippet the product returns, fire a test, then link the event to the campaign.
Adprime Zero conversions are buyer-site events from pixels or server postbacks. They attribute to a campaign when click or campaign evidence is present. Delivery clicks from the exchange are a different meter. Do not treat one as the other.
Create, install, test, link
Dashboard Tracking is the browser path. MCP tools are create_conversion_event, get_conversion_event_install, link_conversion_event_to_campaign, and send_test_conversion. CLI is ztdsp conversion. REST is /conversion-events/*.
The install snippet comes only from GET /conversion-events/:id/install (or the MCP/CLI wrapper). Agents must paste that snippet. They must not invent tag URLs. They must not embed an ak_... API key in a browser tag. Browser ingest uses an event-scoped cevtsec_ secret.
Fire a test before you trust the column. A campaign can be live and still have a conversion event that has never received a successful ingest. Optimization goals that say conversions or roas require an active event, a test fire, a campaign link, and a target. If those are missing, keep the campaign on delivery.
How attribution works on this product
MVP attribution is last-click via ad_click_tokens (clk_) or a trusted server-to-server campaign_id when the event is linked. Click tokens are mintable with POST /track/campaign/:id/click-tokens, or you route clicks through GET /track/click/:clk_. A browser pixel may pass click_id, adp_click, or clk on ingest.
Tokens are plumbing. They are not exchange delivery clicks. A creative that uses a normal click URL can deliver provider clicks and mint zero tokens. Zero clicks that were a field name is the delivery-field note. This page is the event note.
Reporting adds conversions, cvr_bps, cpa_cents, and roas_bps on the performance query once events are linked. Those numbers are only as honest as the install and the click evidence.
What we will not claim
Adprime Zero ingest is the buyer-facing conversion truth. An exchange event mirror can exist as an optional forward. Do not claim CPA bidding is live unless the campaign's optimization goal is configured and verified. A remnant flight with conversions and no visit join can still be click contamination. Read How to judge display traffic before you raise the bid.
The copy-paste checklist is Conversion event checklist. If an agent is doing this work, keep payment and secret storage off the transcript, and keep the snippet exactly as returned.