Click-to-page-view
The share of exchange clicks that become a first-party landing visit. Clicks and visits are different meters.
Click-to-page-view is exchange delivery clicks that produce a first-party landing visit, divided by those clicks. It asks whether the billed click reached a page you control.
It is not CTR. CTR never asks if anyone arrived. It is not a conversion. A visit is presence. A conversion is a later event you defined.
The join has to exist. If landing instrumentation is missing, a low rate is an instrumentation gap, not automatic fraud. Supply-bench click URLs that go straight to /sb and do not mint Adprime click tokens will not fill campaign_id the way a product click token does. The visit still happened. The join key may live on the exchange's campaign id in the visit properties.
Anonymized brand-name display campaigns from Adprime's managed ad operations, published without naming the advertiser, sat at 15.85 percent when the traffic was usable (about 1 in 6) and 3.75 percent when it was not (about 1 in 15). Those are operator benchmarks from trafficked campaigns, not invented industry averages.
Delivery clicks from the exchange we buy through use the clicks plural reporting field.
Click-to-page-view is one input to our first-party traffic grade, not the whole verdict, partly because ad-verification scanners fetch landing pages too, so not every landing is a person. How we use the meter is in how to judge display traffic.