BenchmarksPlanPlan

Click-to-page-view by offer

Plan for a per-offer visit rate once the /sb join is complete for a judged wave. No invented offer rates on this page.

Published 2026-09-09 · Search job: good click to landing rate

This page is a plan, not a result. We have not judged this test yet. The protocol is here so the next flight can be read. Numbers below are setup notes or prior adjacent evidence, never a claim that this test already ran.

Status: After next flight. We will not publish a per-offer click-to-page-view table until the visit join for that wave is complete and judged.

Supply Bench offers (confirm-seen, do-not-click, hold-confirm, and the other /sb probes) are consumer interaction pages. Wave 1 had no on-page data because the landing logger returned 500. Wave 2 carried macros on the click URL. A join that keys only on Adprime campaign_id will report zero landings against a book that was landing, because those clicks do not mint camp_ on the visit row. The Beeswax campaign id lives in visit properties. Placement keys must be reconstructed as inventory_source|handle/placement_id.

Until that join is done for a named window, any "rate by offer" would be fiction.

What the article will contain when it ships

  • Window, coverage, and which offers were live.
  • Exchange clicks (plural) per offer.
  • First-party visits per offer, with the join key stated.
  • Click-to-page-view per offer, plus a fleet rollup.
  • A reminder that 15.85 percent usable and 3.75 percent poor are anonymized main-seat brand-name display benchmarks, not /sb targets we invented for quizzes.
  • No claim that a high on-page interaction rate on a probe page is product demand.

Missing instrumentation stays labeled as missing. We will not fill gaps with the seven-domain click share or the 93.4 percent zero-click placement figure. Those are different meters and already live on the scorecard.