Benchmarks
Dated scorecards from our own flights. Not evergreen industry averages.
Click contamination watchlist
Domains that produced implausible remnant click rates on our flights. msn.com repeated. Seven domains held 41.3 percent of Supply Bench clicks. Not a certified IVT list.
Click-to-page-view by offer
Plan for a per-offer visit rate once the /sb join is complete for a judged wave. No invented offer rates on this page.
Grain-level waste mix
Recurring plan. After each covered Supply Audit run, publish spend mix by exchange, placement, and site. This page does not invent a new run.
IVT and viewability once measured
Plan for the first public IVT and viewability scorecard after a vendor tag is on the creative and reports return non-zero quality fields.
Quarterly remnant quality letter
Plan for a calendar-quarter letter that restates what we measured, what we still cannot measure, and what we changed. No invented quarter yet.
Supply Bench wave scorecard
Dated remnant scorecard from August 2026 Supply Bench waves. Partial coverage. No IVT vendor. Not an industry average.