Benchmarks
Dated scorecards from our own flights. Not evergreen industry averages.
Start with
- 2 min readClick contamination watchlistDomains with implausible remnant click rates on our flights. msn.com repeated. Seven held 41.3 percent of Supply Bench clicks. Not a certified IVT list.
- 1 min readIVT after FraudSensor, viewability still unmeasuredFirst dated IVT window after add-on 44. September 8 was 0.388 percent. September 9 so far was 1.222 percent. Viewable impressions stayed 0.
- 2 min readSupply Bench wave scorecardDated remnant scorecard from August 2026 Supply Bench waves. Partial coverage. No IVT vendor. Not an industry average.
All pieces, newest first
6 pieces
- Click contamination watchlistDomains with implausible remnant click rates on our flights. msn.com repeated. Seven held 41.3 percent of Supply Bench clicks. Not a certified IVT list.2 min read
- Click-to-page-view by offerPlanPlan for a per-offer visit rate once the /sb join is complete for a judged wave. No invented offer rates on this page.1 min read
- Grain-level waste mixPlanRecurring plan. After each covered Supply Audit run, publish spend mix by exchange, placement, and site. This page does not invent a new run.1 min read
- IVT after FraudSensor, viewability still unmeasuredFirst dated IVT window after add-on 44. September 8 was 0.388 percent. September 9 so far was 1.222 percent. Viewable impressions stayed 0.1 min read
- Quarterly remnant quality letterPlanPlan for a calendar-quarter letter that restates what we measured, what we still cannot measure, and what we changed. No invented quarter yet.1 min read
- Supply Bench wave scorecardDated remnant scorecard from August 2026 Supply Bench waves. Partial coverage. No IVT vendor. Not an industry average.2 min read