Ads and landing ideas
Isolated funnels, consumer probes, creative matrices, and the promises we are willing to pay to learn.
Agent-written creatives, deterministic claim checks
AI generated ad creative can draft variants. Those variants stay claim-guarded until landing-page claim extraction exists. Freeform model claim_sources are not evidence.
Consumer probes vs product ads
Supply-bench pages are not Adprime signup funnels. Success is a human completing an on-screen task. Mixing those jobs poisons both the quality read and the product test.
Creative, audience, and page as one matrix
Multivariate creative testing here is a nested experiment tree, not one giant A/B. Each layer gets an ID, a purpose, and a stop rule so the stack stays readable.
Curiosity that still tells the truth
Ethical quiz ads can be curious. They cannot be fake iPhone prizes or fake scarcity. Allowed: real quizzes, calculators, generators, and polls we actually render. The page must match the ad.
Lead magnets that match the ad
A lead magnet for paid traffic is the secondary CTA after the promise. Send the prompt pack, checklist, or quickstart the banner already named. Do not swap in a generic newsletter.
Name the campaign so a stranger can read the stack
Use angle__targeting__inventory__pageTemplate__wave. A generic name like growth test hides what was isolated. The name is the experiment label a later operator can read without the original chat.
One promise from ad to page to CTA
Isolated funnel advertising repeats one sentence from the banner through the hero to the button. The six angle keys are the first portfolio. Mixing them on one page is how you learn nothing.
Prompt to campaign objects
An AI prompt can launch ads when it writes the same account objects the dashboard, API, CLI, and MCP already share. The prompt is the interface. The campaign, creative, and targeting rows are the product.
Six angles we are willing to pay to learn
The first paid portfolio is six promises: AI chat, no sales call, builder workflow, autonomous operator, growth matrix, and API quickstart. Each angle is a question we will spend to answer, not a slogan to rotate.
Stop sending paid clicks to the homepage
The homepage is too general for a paid click. An isolated funnel is one ad promise, one page promise, and one primary CTA. That is the June 2026 copy plan, not a flight result.
Template variants inside one promise
Landing page template testing keeps the angle fixed and changes the persuasion model. Short-direct, interactive-planner, and pain-led are three styles for the same sentence, not three new promises.
Ten interaction pages we actually flew
Wave 2 went live August 27, 2026 on ten /sb paths, from confirm-seen through name-generator. These are consumer interaction landings, not product signup pages.
What a 300x250 can honestly ask a stranger to do
Display banner creative ideas we already flew are honest asks: confirm you see this, hold for three seconds, vote, scratch with no prize, pick dinner, estimate, generate names. Not a fake win.
When to copy a campaign instead of editing it
Iterate ads without mixing tests by copying the campaign and changing one layer. Public campaign copy plus creative associations are the path. Do not pause or remove the final active creative.