Ads and landing ideas
Isolated funnels, consumer probes, creative matrices, and the promises we are willing to pay to learn.
Start with
- 2 min readStop sending paid clicks to the homepageThe homepage is too general for a paid click. An isolated funnel is one ad promise, one page promise, one CTA. It is the June 2026 copy plan, not a result.
- 1 min readPlan for more than one creative per campaignA larger adops seat ran a median of five creatives per line item. The public API supports associations. One banner is a test, not a rotation policy.
- 2 min readAgent-written creatives, deterministic claim checksAI generated ad creative can draft variants. They stay claim-guarded until landing-page claim extraction exists. Freeform claim_sources are not evidence.
All pieces, newest first
15 pieces
- Plan for more than one creative per campaignA larger adops seat ran a median of five creatives per line item. The public API supports associations. One banner is a test, not a rotation policy.1 min read
- Agent-written creatives, deterministic claim checksAI generated ad creative can draft variants. They stay claim-guarded until landing-page claim extraction exists. Freeform claim_sources are not evidence.2 min read
- Consumer probes vs product adsSupply-bench pages are not Adprime signup funnels. Success is a human completing an on-screen task. Mixing them poisons the quality read and product test.2 min read
- Creative, audience, and page as one matrixMultivariate creative testing here is a nested experiment tree, not one big A/B. Each layer gets an ID, purpose, and stop rule so the stack stays readable.2 min read
- Curiosity that still tells the truthEthical quiz ads can be curious but cannot fake iPhone prizes or scarcity. Use real quizzes, calculators, and polls we render. The page must match the ad.2 min read
- Lead magnets that match the adA lead magnet for paid traffic is the secondary CTA after the promise. Send the prompt pack or checklist the banner named, not a generic newsletter.2 min read
- Name the campaign so a stranger can read the stackUse angle__targeting__inventory__pageTemplate__wave. A generic name like growth test hides what was isolated. Later operators should not need the chat.2 min read
- One promise from ad to page to CTAIsolated funnel ads repeat one sentence from banner to hero to button. The six angle keys are the first portfolio. Mixing them on a page teaches nothing.2 min read
- Prompt to campaign objectsAn AI prompt can launch ads by writing the same objects the dashboard, API, and MCP share. The prompt is the interface. The objects are the product.2 min read
- Six angles we are willing to pay to learnThe first paid portfolio is six promises, including AI chat, no sales call, and API quickstart. Each is a question we will spend to answer, not a slogan.2 min read
- Stop sending paid clicks to the homepageThe homepage is too general for a paid click. An isolated funnel is one ad promise, one page promise, one CTA. It is the June 2026 copy plan, not a result.2 min read
- Template variants inside one promisePlanLanding page template tests fix the angle and change the persuasion model. Short-direct, interactive-planner, and pain-led are styles, not new promises.1 min read
- Ten interaction pages we actually flewWave 2 went live August 27, 2026 on ten /sb paths, from confirm-seen through name-generator. These are consumer interaction landings, not product signup pages.2 min read
- What a 300x250 can honestly ask a stranger to doDisplay banner creative ideas we already flew are honest asks, like vote, hold for three seconds, scratch with no prize, or pick dinner. Not a fake win.2 min read
- When to copy a campaign instead of editing itIterate ads without mixing tests by copying the campaign and changing one layer. Do not pause or remove the final active creative.2 min read