Insertion order
A booked media contract. Adprime Zero first tests do not require one. Prepaid wallet and a daily cap replace the IO for that path.
Published 2026-09-09 · Search job: insertion order advertising
An insertion order (IO) is the traditional contract that says what will run, at what budget, for which dates, and under which terms. Agencies and reserved media still use them. A DSP line item is often the trafficking shadow of an IO even when nobody emailed a PDF.
Adprime Zero does not require an insertion order to start a first test. You open an account, fund a prepaid wallet, set a daily cap, and submit a creative. There is no sales call attached to that path. That is a product fact on the homepage and on pricing, not a claim that IOs vanished from the industry.
You may still want an IO if you are buying a reserved package or working through an agency of record. That is a different job. See what you do not need before the first test.
Skipping the IO does not skip creative and destination checks, and it does not skip prepaid balance. It skips the procurement step that used to block a $20/day experiment.