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Click token

Redirect plumbing that attributes a later conversion. It is not an exchange delivery click. A creative can bill clicks and mint zero tokens.

Published 2026-09-10 · Search job: ad click token attribution

A click token is a clk_ id used to attribute a later conversion to a campaign. You mint one with POST /track/campaign/:id/click-tokens, or you route the click through GET /track/click/:clk_. A browser pixel may send click_id, adp_click, or clk on ingest.

Tokens are plumbing. They are not Beeswax delivery clicks. A creative with a normal click URL can produce provider clicks and mint zero tokens. Supply-bench landings that go straight to /sb do not mint ad_click_tokens either.

Do not use token counts as the campaign click score. Clicks, visits, and conversions are different meters is the hierarchy. Set up conversion events is the install page.

Related

Guides
Set up conversion events

Create a conversion event, install only the snippet the product returns, fire a test, and link the event to the campaign. Never put an API key in a browser tag.

Measurement
Clicks, visits, and conversions are different meters

Exchange clicks, click tokens, landing visits, and conversions are four columns. Substituting one for another is how a dashboard shows engagement that never reached a page.

Notes
Zero clicks that were a field name

Beeswax Reporting delivery clicks must be requested as clicks, plural. click singular is a different field. ad_click_tokens are redirect plumbing, not exchange delivery truth. Corrected June 26, 2026.

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