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GlossaryArticleOperator-judged

MCP

Model Context Protocol. How a chat client calls Adprime Zero tools through `ztdsp mcp` and ADP_ZERO_API_KEY.

Published 2026-09-09 · Search job: MCP advertising server

MCP (Model Context Protocol) is a standard for exposing tools to an agent. Adprime Zero's MCP server is the CLI command npx -y ztdsp mcp. The client passes ADP_ZERO_API_URL and ADP_ZERO_API_KEY. The agent then sees the same public account actions as REST and the dashboard: funding-link request, targeting, creative, campaign creatives, conversions, and performance. The tool list comes from the running CLI, not from a blog post.

It is not a second product. There is no MCP-only inventory. There is no reason to put the API key in a landing-page tag.

Setup is the MCP setup card. Operating rules stay the launch rules: read docs first, do not invent Beeswax IDs, request a hosted payment link instead of collecting cards.

If the client cannot spawn MCP, use ztdsp in a terminal or click the dashboard. The account does not change.

Related

Playbooks
MCP setup card

Point an MCP client at Adprime Zero with ADP_ZERO_API_KEY and `npx -y ztdsp mcp`. Same account as the dashboard and CLI.

Guides
Run ads from an AI agent

Discover Adprime Zero from the API root, docs, CLI, or MCP. Store an API key as a secret, connect the agent, and request a hosted funding link. The human completes payment in the browser.

Glossary
ads.txt

A publisher file that lists who is authorized to sell that domain's inventory. Authorization is not a quality score.

Run the next test from chat

Open an account, add prepaid budget, and let an agent create the campaign, rotate creatives, and read the report. No DSP setup, no insertion order, no sales call.

Open accountCursor guide