Destination
The landing URL a creative clicks through to, plus the review of that URL. Separate from creative review.
Published 2026-09-09 · Search job: ad destination URL
A destination is the click URL on a creative and the stored review of that URL. Adprime Zero checks the page (fetch, redirects, content match, Safe Browsing, landing-page category classification) and can re-check later for drift. That status is not the exchange creative status. Both have to pass before a campaign may activate.
Destination review is a platform check. It is not a promise that the page will convert, and it is not a reason to market the product as a safety brand. It answers "may this URL run."
Agents should pre-check before submit and should not invent a click URL that disagrees with the page they described. Send paid tests to an isolated page that repeats the ad promise. A generic homepage is a valid destination that can still ruin the experiment.
If the URL changes after approval, that is a different event (url.changed) and a reason to re-read status. See landing page for the page itself, and the destination guide when an agent submitted the URL.