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QPS

Queries per second. How many bid requests an exchange buying account (a seat) is allowed to see. Targeting does not shrink that intake by itself.

GlossaryUpdated , first published Sep 9, 20261 min readOur judgment

QPS (queries per second) is the bid-request allotment on a seat. Every auction that enters the bidder consumes it. Front-end traffic templates and filters decide which auctions enter. Campaign targeting decides which of those arrivals may bid.

That split matters. Exclude a bad placement in targeting and you stop spending on it. The request can still fill the pipe and crowd out better auctions. Reshaping intake is an account-manager change to templates or list filters. It is not a public Adprime Zero campaign field.

Buying more QPS without shaping the pipe just feeds more remnant into the same bidder. Shape first. Raise entitlement last.

We will not publish a QPS number for this product page. Seat contracts are not a buyer metric, and this glossary is not a credential sheet.

Read QPS is not targeting and when you still want a trader.