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QPS

Queries per second. How many bid requests the seat is allowed to see. Targeting does not shrink that intake by itself.

Published 2026-09-09 · Search job: QPS vs line item targeting

QPS (queries per second) is the bid-request allotment on a seat. Every auction that enters the bidder consumes it. Front-end traffic templates and filters decide which auctions enter. Line-item targeting decides which of those arrivals may bid.

That split is load-bearing. Exclude a bad placement in targeting and you stop spending on it. The request can still fill the pipe and crowd out better auctions. Reshaping intake is an account-manager change to templates or list filters. It is not a public Adprime Zero campaign field.

Buying more QPS without shaping the pipe just feeds more remnant into the same bidder. Shape first. Raise entitlement last.

We will not publish a QPS number for this product page. Seat contracts are not a buyer metric, and this glossary is not a credential sheet.

Read QPS is not targeting and when you still want a trader.

Related

Supply
QPS is not targeting

Front-end QPS filters decide which auctions enter the bidder and consume contracted QPS. Line-item targeting decides which already-received requests may bid.

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When you still want a trader

QPS traffic templates, deals, and a custom bidding agent are account-manager and trader work. Adprime Zero will not sell those as a Cursor prompt.

Glossary
Targeting

Eligibility rules for a campaign: geo, environment, inventory source, segments, and related keys. Different from bid modifiers and from QPS filters.

Run the next test from chat

Open an account, add prepaid budget, and let an agent create the campaign, rotate creatives, and read the report. No DSP setup, no insertion order, no sales call.

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