Exchange daily pacing is available
CPM_PACED exists on this seat. Daily pacing works. Plain CPM refuses pacing. Lifetime pacing needs an end date.
Published 2026-09-09 · Search job: how daily pacing works
Seat-verified September 4 2026, after months of treating one error as a missing entitlement.
Setting pacing on bidding strategy CPM returns "Bidding strategy CPM is not enabled for pacing." That sentence is true and narrow. CPM is the unpaced strategy. The catalog also has CPM_PACED (paced: true). CPM_PACED plus pacing: daily plus even behavior is accepted. pacing: lifetime returns "Cannot pace unless an end date is set." Adprime Zero campaigns may have no lifetime cap, so we use daily pacing, not lifetime.
The trailing "reach out to your account team" is boilerplate. It is what sent us to build a product-side pacer instead of changing one string.
Exactly one mechanism may pace a campaign. Exchange daily pacing and a product-side lifetime slice at once can stop delivery. New campaigns that create a paced line item should rely on the exchange. Do not also shrink lifetime underneath it.