Even daily pacing on the exchange
Campaigns can spread each day's budget evenly on the exchange itself. Daily pacing needs no end date; pacing over a whole flight would need one.
September 4, 2026. The exchange can now pace a campaign's daily budget evenly through the day, on its own clock.
- What changed. We had read one error message ("Bidding strategy CPM is not enabled for pacing. Please reach out to your account team.") as a missing feature. It only meant that plain CPM bidding is the unpaced kind. The paced variant,
CPM_PACED, accepts daily pacing with even spend. - Daily, not lifetime. Pacing across a whole flight needs an end date, and an Adprime Zero campaign may have no lifetime budget. So campaigns pace by the day.
- One pacer at a time. Exchange pacing and our own budget-slice pacer must never both act on one campaign: together they can stop delivery. A campaign is paced by one or the other.
The longer story: daily pacing, not lifetime pacing.