adprime/zeroOpen account
ChangelogArticleOperator-judged

Clicks plural correction

June 26 2026. Provider delivery clicks come from the Reporting API field clicks, not click. The singular name reads as zero.

Published 2026-09-09 · Search job: campaign shows zero clicks

Corrected June 26 2026. This entry exists so the date stays attached to the field name.

Beeswax provider delivery clicks are the Reporting API clicks field (plural). A parser that requests or reads click singular reports zero. That zero looks like a dead campaign and is how the June 2026 learning-flight readout became confusing.

Related traps that stay in force:

  • Async rows are label-cased (Clicks, Campaign ID). A snake_case key reads every metric as zero.
  • Snapshot spend rows can store clicks as 0 on purpose. They are not proof of no delivery clicks.
  • generated_at is when Adprime Zero responded. It is not provider freshness.
  • Click tokens are redirect plumbing, not exchange click truth.

If spend or impressions exist and clicks are zero, inspect freshness and reporting status before you change targeting. Writeup: why a dashboard can show zero clicks.

Related

Measurement
Why a dashboard can show zero clicks

beeswax_snapshot writes clicks as 0. The performance endpoint excludes snapshot for clicks. Real clicks come from source=beeswax reporting. The field is clicks, plural.

Notes
Zero clicks that were a field name

Beeswax Reporting delivery clicks must be requested as clicks, plural. click singular is a different field. ad_click_tokens are redirect plumbing, not exchange delivery truth. Corrected June 26, 2026.

Glossary
Click-through rate

Clicks divided by impressions. On remnant display it mostly measures how clicky the inventory was, not whether a person arrived.

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